A New Journey to Global Markets | MATOYS Showcases Complete Series of Licensed IP Collectibles at San Diego Comic-Con International 2026

The world’s premier pop culture event SDCC 2026 kicked off at San Diego Convention Center. MATOYS made a stunning appearance with a wide array of officially licensed IP collectibles. Our booth displayed figures, blind boxes and plush toys of globally renowned IPs including Pokémon, Naruto and Mobile Suit Gundam, alongside a complete lineup of merchandise for ONONO, our exclusive self-developed original IP.

As an in-house original character line, ONONO stood out as our booth highlight. It drew crowds of overseas fans and attracted numerous North American distributors for distribution cooperation. Through this exhibition, we connected with offline toy retailers across North America, gathered consumer preference data, and showcased China’s sophisticated licensed toy supply chain and original design capabilities to the world.